Things to consider when marketing online

There are a few things that you should consider when marketing your business online :

  1. Be careful. Once you put something on the internet, you can very rarely take it back.
  2. Be original. Don’t plagiarize content for your blog or status updates. If your customers find that you use plagiarized content, they will surely not think very highly of your business.
  3. Be consistent. Make sure that you are conveying a consistent message everywhere (even offline). Don’t confuse your current and future customers by sending confusing messages about your business.
  4. Be patient. Don’t fall into the shortcut trap. There are a lot many “businesses” that sell “software” or “services” that can increase your traffic, followers, likes, fans etc. Stay away from them or face the risk of being penalized or banned.
  5. Be precise. People don’t have time and attention span like they used to. Make sure what you write is short and easy to read and follow.
  6. Be focused. Don’t write stuff that is not of any concern to your business and more importantly to your customers.
  7. Be useful. Give your customers a reason to keep coming back for your updates. Try to be as useful as possible.