4 Ways Email Marketing Agencies Will Help Own the Inbox in 2020

With plenty of focus on Facebook, Instagram, YouTube and other social media marketing platforms, people have assumed that email marketing is dead. But the thing is, even in this century, emails are still powerful and effective way to promote your brand and land lucrative business.

Most businesses hesitate to send direct sales offers through emails because they land in the spam folder and never get opened. But if applied correctly, email marketing is an effective tool to target specific audience and attract the right people for your business.

Over the years, email marketing practices have gone through major changes and companies have started adapting various strategies to grab audience attention. But the results have not been great due to several marketing mistakes. They tend to overdo email blasts, attach plenty of images and even beat around the bush to convey a message making people to unsubscribe from the brands.

If you have tried sending emails to your customers but never heard back from them, then handing over your brand promotions to an email marketing agency will do the trick for you. Here are the 4 ways email marketing agencies can take your business to the next level in 2020.

1. Creating Catchy Headlines

No more boring emails! The attention span of people is getting reduced in the digital world, they want everything right in their face without any suspense. Statistics show that 50% of people don’t open the mail if the subject doesn’t spark their interest. Therefore, the chances of consumers reading your promotional mail becomes low if you don’t have a catchy headline.

An email marketing agency will thoroughly research your business and understand the motive before writing an email to your loyal customer. They will create simple, catchy headlines with the type of content your user will be interested to read.

By announcing offers, deals, discounts, workshops, podcasts and other promotional information in the headlines, the consumer will definitely pause for a second to open and read the mail. Quirky, funny and trendy headlines will not only catch the attention of the user but will make them smile when they get a notification.

2. Formulating Mobile-Friendly Strategies

Go Mobile in 2020! The debate has finally been settled; people turn to both mobile-friendly websites as well as apps to find what they want. If you want your customers to look at your emails, then you need them to be mobile-friendly.

When your emails are purposeful and mobile-friendly, customers will read the information, visit your website, like your Facebook page and follow your brand on Twitter, Instagram and even make a purchase from your online store. Customers prefer to read mails on the mobile platform because they can easily navigate to other sites through links such as “learn more” and “app store download”.

Email marketing agency will successfully earn the attention of users and grab additional subscribers by developing mobile- friendly strategies suiting smartphones. By creating mobile-friendly content, images and links for email marketing, the chances of your brand emails landing in the spam folder is nil.

3. Sending User-Relevant Content to Right Audience

Right people matter the most! The millions of followers on twitter, Facebook or other social media platforms don’t matter unless your brand revenue hits the million charts. Promoting your brand on common platforms may help gather a lot of followers but when it comes to making purchases only loyal ones will count.

When email marketing agencies promote your brand through emails, they will perform analytics to know the user community better. By knowing your customers activities, they will send user-relevant content to attract and keep them engaged with your brand for a long time.

There’s a place and time to send emails, newsletters, updates, products, services to strike a good balance with your consumers. And agencies will ensure to send relevant links to lead customers back to your business. Communicating with right audience in the right way will be the best email marketing strategy of the agency.

4. Customizing and Limiting Email Blasts

More is not Merrier! You cannot send ten different emails everyday to your customers as it can annoy them and make them unsubscribe from the newsletters. Email marketing is a great way to educate potential customers to new offers, products, sales, discounts, questionnaires, newsletters and services to customers. When you follow the right customization and send only useful emails to them, you can establish healthier relationships with customers.

When you partner with an email marketing agency, they can assist in customizing and optimizing emails for your potential consumers. These emails are made enjoyable and informative without making them unsubscribe from your brand. Instead of sending plenty of emails regularly, occasional yet informative email blast can work like a charm.

Try partnering with an email marketing agency to increase click-through rate, subscription rate, sales and revenue percentage of your brand in 2020!

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