5 Signs Your Business Needs a CRM

Is something bothering you about your business at the back of your mind? Even though your sales and profits are doing well, you still feel a lag in your company. It could be a lack of proper management system and engagement with your employees and potential customers.

Every business thrives on customer relationships and it becomes vital for employees to offer excellent service to keep them. Most companies face difficulties in customer retention and generation of new leads. As circumstances are transforming, it is necessary to create accurate and timely information of the customers to gain their loyalty.

How can you build trustworthy relationships with your customers and gain their satisfaction? The simple solution; Customer Relationship Management (CRM) software.

CRM is a cloud-based software that can perform an array of tasks including storing data, organizing data into a user-friendly database, generating leads, managing customer relationships and building brand awareness to potential customers. It is the perfect tool for creating stronger and everlasting relationships with both existing and target customers.

It is estimated that spending on CRM will increase by $40 billion this year. And worldwide, CRM is gaining massive recognition in various industries including the healthcare field. It comes in various shapes and sizes as it is designed and customized based on the client’s needs.

CRM can be a great add-on for your growing business but how can you know if you’re really in need of one? Check if your company is facing or going through these 6 signs listed below to make informed decisions.

1. Stuck with Google Docs and Spreadsheets

Let’s rip off the band aid first; Spreadsheet is not a database! It doesn’t matter if you always prefer having your data in spreadsheets and Google docs; the truth is they don’t act as a proper database.

As a business owner, data becomes vital for managing your workflow and tracking everything happening in your organization. Even though you think a spreadsheet can handle your small business tasks perfectly, it can become a hassle in the long run.

Databases are designed to manage large pools of data with a user-friendly interface. CRM is cloud-based software which can store your employees and customers’ data efficiently and helps you alter and manipulate data within a shorter span of time. So, if your business still depends on manual records, then you need to take a leap from spreadsheets to a database.

2. Admin Work Takes all your Time

Many entrepreneurs complain about tedious and time-consuming admin work which keeps interfering with their workflow. If you are constantly asking many people for one task and receiving “not my work” as the answer, then you must think ahead of your current system.

Having to deal with plenty of recording, editing, reassessing and redundant paperwork can suck a lot of your precious time. If five of your employees are held up with paperwork, filling forms and editing data regularly, then imagine how customers will react to your service. If you want to bring administration work under control and let your employees focus on customer service, then opting for a CRM will be the ideal choice.

3. Faulty Records and Disorganized Workflow

Do you often find mistakes and errors in your recorded documents? Have people complained about incorrect and poor management of data? Most companies have a senior executive to take care of records but often end up in digital chaos because of lack of accountability. Because of these misleading documents, the workflow gets automatically disturbed.

It is best to switch to “paperless” or sustainable record management system such as a CRM to streamline workflows and keep the information secure. If you store correct information of your existing customers, then it becomes easy to design personalized solutions and provide good service to them. And it is easy to alter, scan and get the right data from the CRM saving valuable time and storage costs.

4. You Never Know Your Employees Capabilities

Most businesses take a lot of time in analyzing and understanding the target customers but fail to know their employees, who are a vital part of the organization.

Have you wondered what does that person who sits in front of your cabin does all day? Do you ask him how his day was? What did he work on today? Is he facing any issues in the task he is handling?

By knowing your employees better, you can definitely understand who will suit best for the task at hand without wasting time in choices. You can assign tasks and make them accountable for it. By tracking your staffs everyday work, you can easily know where they work and how can you motivate them to achieve more.

CRM is the best tool to track your employee’s everyday activities, milestones reached and completed tasks. You don’t have to worry about incorrect spreadsheets when everything gets digitized in the CRM. This simple tool will help you understand and manage your staffs in a better way.

5. Fumbling Manual Forecasts

Does your every annual meeting end up with random forecasts that neither of your team understands? Manual forecasts are a risk because you never know who came up with it because it’s always a group which designs it. Too many cooks spoil the broth perfectly describes the outcome of manual forecasts.

If your business still depends on manual forecasts, then you can never imagine your brand making a statement in the market. Even you are planning to hire the best mathematician in the country and pay him an extra salary, the forecasts will always be a failure.

The best way to make your forecasts work is to get a sales forecasting CRM. It is a great tool to analyze, compare and predict future economic trends and fine tune your business accordingly. From allocating resources to generating strategies, CRM can add finesse to marketing and customer service. By knowing your projections weekly, monthly and yearly, it is easy to make informed decisions for the future.

If you are business is facing any of these glaring signs, approach us to customize a customer relationship management (CRM) software for your company.

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